Sole Source Justification for BOOST® Public Perception
The Federal Acquisition Regulations (FAR) justifies the sole source procurement of products and services under the Women-Owned Small Business sole source authority.
On September 14, 2015, the Small Business Administration published a final rule to implement section 825 of the National Defense Authorization Act for Fiscal Year 2015 allowing sole source awards to Women-Owned Small Businesses (WOSBs) or Economically Disadvantaged Women-Owned Small Businesses (EDWOSBs) in industries where women-owned small businesses have historically been under-represented.
OPP is an Economically-Disadvantaged Woman-Owned Small Business and BOOST® Public Perception service package falls under a WOSB under-represented NAICS code of 541820 – Public Relations (§ 127.501).
OPP is a responsible contractor. OPP is rated “exceptional” in over 95% of their Contractor Performance Assessment Rating System (CPARS) assessments. Our GSA schedule contract has been audited twice and both times received an “exceptional” rating. OPP has undergone a 3rd party assessment of their financial and accounting practices and are verified as DCAA-compliant.
Only one firm is reasonably available. OPP’s BOOST® Public Perception is service marked and is therefore a brand name package of services. BOOST® Public Perception involves a combination of specialized expertise and proprietary processes/tools. This includes OPP’s message wheel, the use of MyMediaInfo and Meltwater. There are no other firms that provide this unique combination of services. There is no reasonable expectation that another bidder could provide services of comparable quality and value because of these proprietary and subscription tools and processes uniquely provided in this service package.
The anticipated award price of the BOOST® Public Perception product is well under the simplified acquisition threshold and, even with follow-on options, the total contract would not exceed the $4,000,000 maximum ceiling for sole source.
The BOOST® Public Perception price is fair and reasonable. In fact, when the value of proprietary tools and subscription databases are factored in, the price is below market and represents an excellent value. In particular, OPP will be using Meltwater, an industry leading media/social media analysis subscription tool valued at $12,500 per year as well as Nasdaq’s MyMediaInfo an industry-leading subscription database of reporters, editors and bloggers valued at $2,500 – use of both of these tools are included at no additional cost.
It would take the agency dozens of hours to create a credible media list alone and it likely would not be as complete as the one provided from MyMediaInfo. The “public chatter analysis” that OPP provides via Meltwater would be so time-consuming without this tool as to be virtually impossible to complete without it.
The branding recommendations from the Communications Assessment, the Message Wheel, the list of key thought leaders (media reporters, editors, influential bloggers) to engage with, the insights into public perceptions around issues of importance to the agency – collectively, this will be of significant value to the agency. This value far exceeds the cost of $38,200 for this unique and branded service package.
See more information and FAR language on sole source contracting.