As we transition to a new administration, let's reach across the partisan divide to find shared values and seek common ground. Let's listen more. Let's create partnerships. America is greater when we work together.
These past few years have been a low-grade stress as budget deadlines loom and frantic late hour continual resolutions keeps the government open. For both contractors and federal staff alike, it’s like an irritation under the skin that could go away … or could erupt into a flesh-eating wound that maims or kills you.
For many federal agencies, the primary stakeholder may be state and local governments who implement the mission at the local level. Education, Transportation, and EPA come to mind. When you persuade, you are cultivating stakeholder trust and spurring action. You want to find win-win strategies to achieve the mission of your state/local partners as well as your own.
Behavior change is hard. Those of us who have made and then dropped New Years resolutions can attest to that. Yet most government agencies must persuade outside stakeholders to join, comply, support, partner, and/or do things differently in order to achieve their public service mission.
So what does “growth hacking” in the federal space look like? After Hurricane Sandy, our client created a flyer with engineering technical guidance on how to build back stronger and safer. They uploaded it to their online document library and created a page deep inside their agency’s website.
But how to get people to see it, especially those needing to rebuild after the disaster?
In my career as a Strategic Communications Consultant, I’ve had several government clients say: “Janice, I want (fill in the blank government program) to go viral.”
OK, let’s be honest here. Government content just isn’t that interesting to most people. Now if a government staff or executive messes up—that will go viral. Maybe even be memorialized in song or highlight reel.
I follow research on risk perception and behavior change, and a scientist colleague regularly sends me articles on the topic.
Usually, I set them aside to read when I’m not on a deadline for some deliverable (which is rare). But recently he sent me an article with the subject line: “Most important article I have ever sent you”
Editors from Gov Loop sought out contributing writers from the government world - including contractors - to add to their content as Featured Bloggers.
According to their site, GovLoop is the premier online community connecting over 200,000 government innovators from federal, state, and local government. GovLoop's mission is to “connect government to improve government.”